Automation of WhatsApp for businesses
Respond more quickly, qualify leads, automate follow-ups and connect WhatsApp with your ERP, CRM, accounts team or sales team.
WhatsApp Business API is no longer just a one-off task but is now integrated into day-to-day operations, with teams, rules and traceability.
Real problems
What usually happens when WhatsApp grows but remains outside the system
What can be automated?
Automations WhatsApp designed for businesses, not just for replying to messages
Customer service
Initial responses, referrals, priorities and follow-up without overburdening the team.
Commercial qualification
Identify needs, filter opportunities and assign conversations to the correct channel.
Automatic reminders
Appointments, payments, collections, quotes or service checks – without having to track each one manually.
Multi-user operation
Teams sharing the same tray, with traceability, statuses and task allocation.
The first and the second
When WhatsApp connects with ERP, every conversation can lead to a real-life action
A message can be converted into a customer, an opportunity, an invoice, an internal notification, a task or a follow-up. This way, WhatsApp no longer relies on manual copies and is integrated into day-to-day management.
The first and the second
Customers, opportunities, tasks, incidents or invoices can arise from a conversation and be managed within the central system.
The first and the second
Each lead is better categorised, with commercial context and more organised follow-up.
WhatsApp + invoicing
Notifications, outstanding payments, sending of information and validations relating to the administrative side.
WhatsApp + customer service
Less downtime, greater continuity of context and a better balance between people and automation.
WhatsApp + sales
Fewer lost leads and a greater ability to turn conversations into measurable business outcomes.
Implementation process
How we implement WhatsApp Business API within a company
Map of discussions and objectives
We decide which messages come through, what should be automated and what should continue to be handled by the team.
WABA configuration and operation
We organise tenants, users, templates, trays and work rules according to the specific circumstances.
Integrations and events
We connect WhatsApp with ERP, CRM, invoicing or external processes where this adds operational value.
Measurement and improvement
We review response times, lead quality, bottlenecks and changes in the workflow.
Technical framework and operational governance at WABA
SaaS model for operation by organisation, company or account, with true isolation and per-team control.
A tenant in Grupo Gampi is equivalent to an organisation, company or operational account in WhatsApp.
Each tenant keeps its information separate, with no mixing of conversations or settings between organisations.
Day-to-day operations are managed using users, roles and permissions to control who can perform each action.
Usage limits, user limits and capacity limits can be scaled up on a per-plan basis without the need for complex migrations.
Official Meta templates can be created, reviewed and submitted from all plans.
The traceability of activities and events enables the auditing of teamwork and operational progress.
The platform is evolving in line with a dynamic roadmap to incorporate technical and functional improvements on an ongoing basis.
Tenant specifications (Organisation / Company / Account)
Data isolation by organisation (tenant segregation).
Users, roles and permissions (RBAC) per tenant.
Functional audit of actions (who did what), available via WABA Ops.
Meta templates in all plans: creation, status, approval and submission.
Shared inbox and team-based operations via WABA Inbox.
Internal rule-based routing from WABA Inbox; advanced level in WABA Ops.
Technical logs and event traceability: Access-based, with additional features in higher-tier plans.
Operational security: encryption in transit, access control and backups.
GDPR compliance in a B2B environment, with a focus on data minimisation and access control.
Real-life case studies of clients using WhatsApp in operation
Empresas que ya operan con WhatsApp como canal corporativo y flujo de trabajo trazable.
Hipertoldos
Estructuramos WhatsApp por departamentos con routing configurable, asignación automática y notificaciones en tiempo real.
Qué necesitaban
- Necesitaban separar conversaciones entre Atención al Cliente, Ventas y Marketing.
- Querían derivación automática a equipos y notificación inmediata en todos los dispositivos.
- Cuando el routing no era claro, el flujo debía preguntar al cliente con lógica configurable.
Qué implementamos
- Modelo multi-tenant con equipos por empresa y límites configurables.
- Asignación manual y automática con notificaciones individuales y actualización realtime en la UI.
- Notificaciones persistentes en base de datos y eventos SSE en tiempo real, sin polling.
- Routing configurable por flows con trigger ROUTING_REQUIRED y estado routing_pending.
- Motor de flows con trigger, condición, acción, asignación y cierre configurable.
- Robustez en producción con idempotencia de webhooks y control de conversaciones cerradas con mensajes nuevos.
Integraciones
- Multi-tenant
- Equipos por departamento
- Flows configurables
- SSE realtime
- Webhooks idempotentes
Luxury Massage at Home
Centralizamos citas, CRM, facturación y reservas en un flujo único conectado con WhatsApp y web.
Qué necesitaban
- Necesitaban gestionar un calendario de citas con varios terapeutas sin cruces.
- Querían unificar reservas, relación con clientes y facturación en un mismo sistema.
- La web y WhatsApp debían conectarse con el catálogo y el calendario de reservas.
Qué implementamos
- Implantación de ERP con calendario de citas multi-terapeuta.
- CRM integrado para seguimiento comercial y de cliente.
- Facturación con VeriFactu y módulo de libro diario.
- Integración de WhatsApp para gestionar reservas.
- Integración con web desarrollada por Grupo Gampi conectada a catálogo y calendario.
Wulin Tienda de Wushu
Conectamos facturación VeriFactu, registro de clientes, CRM y atención por WhatsApp en un flujo operativo único.
Qué necesitaban
- Necesitaban facturar con VeriFactu y registrar clientes en el mismo sistema.
- Buscaban automatizar la atención por WhatsApp sin perder control comercial.
- Querían enviar enlaces de pago por WhatsApp dentro del flujo de atención.
Qué implementamos
- Integración de facturación conforme a VeriFactu.
- Registro de clientes y CRM centralizado.
- Automatización de atención al cliente por WhatsApp.
- Envío automático de enlaces de pago por WhatsApp.
What really differs between one plan and another?
We don’t just change a monthly price. The number of users, support, level of operational control and scope of the core product per organisation all change.
Plan and scope
Each plan changes the level of service, routing, automation and operational governance available to your organisation.
Users included
The fee is not determined solely by discussions: it also depends on teamwork capabilities and the number of users included.
Support
Access operates with basic support; Inbox is upgraded to standard; Ops adds priority support; and Enterprise is subject to a contractual agreement.
Integrations and add-ons
Integrations with ERP, CRM, e-commerce or external data flows are kept separate from the core product so as not to mix SaaS with bespoke projects.
Plans by organisation
La métrica principal es por organización operativa. El mismo catálogo alimenta el bloque visual y el schema para mantener coherencia entre plan, soporte, usuarios incluidos y alcance.
Precio por organización
Planes multitenant para operar WhatsApp Business con más control
Modelo por organización con progresión clara desde auto-servicio hasta operación crítica. Las tarifas oficiales de Meta se facturan aparte según uso real.
WABA Access
Auto-servicio para equipos técnicos
- Cuota mensual
- 29 €/mes
- Permanencia
- Mensual
- Usuarios incluidos
- 1 organización
- Soporte
- Básico (email)
Plan base de WhatsApp Business para auto-servicio técnico por organización.
Incluye
- Conexión WABA y panel mínimo.
- Webhooks y logs técnicos básicos.
- Gestión y envío de plantillas Meta en modo self-serve.
No incluye
- Bandeja compartida y routing interno.
- Automatizaciones, configuración de Business Manager o QA de plantillas.
- SLA.
WABA Inbox
Operación multiusuario para pymes
- Cuota mensual
- 59 €/mes
- Permanencia
- Según acuerdo/contrato
- Usuarios incluidos
- 3 usuarios incluidos
- Soporte
- Estándar
Plan de WhatsApp Business multiusuario para pymes con bandeja compartida y control operativo básico.
Incluye
- Todo lo de WABA Access.
- Bandeja compartida, asignación, etiquetas, notas y estados/cierre.
- Routing interno básico.
- Analítica esencial.
No incluye
- Routing por reglas avanzado.
- Gobierno contractual enterprise.
WABA Ops
Más control operativo y automatización básica
- Cuota mensual
- 99 €/mes
- Permanencia
- Según acuerdo/contrato
- Usuarios incluidos
- Organización con operación ampliada
- Soporte
- Prioritario (sin 24/7)
Plan WhatsApp Business para empresas que necesitan más control operativo, automatización y trazabilidad.
Incluye
- Todo lo de WABA Inbox.
- Routing por reglas avanzado y automatizaciones básicas.
- Auditoría funcional básica.
- Analítica avanzada y API / webhooks limitados.
No incluye
- SLA contractual enterprise.
- Gobierno completo a medida.
Enterprise
Operación crítica con requisitos contractuales
Desde
- Cuota mensual
- 199 €/mes
- Permanencia
- Según acuerdo/contrato
- Usuarios incluidos
- Límites a medida
- Soporte
- Contractual (según acuerdo)
Plan enterprise para operaciones críticas de WhatsApp Business con seguridad y SLA adaptados.
Incluye
- Gobierno completo y límites a medida.
- SSO/MFA y sandbox cuando aplica.
- SLA contractual y onboarding dedicado.
No incluye
- Tarifa cerrada sin revisar criticidad y requisitos.
Why this price?
The price rises due to operational, control, support and governance requirements, not because of added commercial complexity.
WABA Access
- The price is reduced because it is a self-service solution and does not include guided implementation.
- Ideal for teams that already have in-house technical expertise.
- Limited support to keep the entry cost low.
WABA Inbox
- It includes true multi-user functionality to reduce friction between sales and support.
- Basic internal routing cuts down on repetitive manual work.
- Improve response times through status monitoring and ownership.
WABA Ops
- Adds operational management for teams handling higher volumes and more complex processes.
- Auditing and analytics improve control, productivity and traceability.
- It allows you to scale up your operations without having to upgrade to an enterprise contract just yet.
Enterprise
- The price depends on criticality, security, SLA and customisation.
- It adapts to internal policies, compliance requirements and multi-team scenarios.
- It includes dedicated support for deployment and ongoing operation.
Add-ons and external integrations
Integrations with third-party systems are quoted separately as additional services.
Standard external integrations (Odoo, CRM, ERP, e-commerce, etc.)
Setup: please enquire. Monthly maintenance: please enquire.
Guided onboarding
From: please enquire.
Additional users
Depending on requirements and the plan: please enquire.
Product Scope Note
Internal routing (team-based routing, assignment, tags and statuses) is a feature of the WABA Inbox product. It is not considered an external integration.
Related links for WhatsApp
Quick access to the specific pages for API, the chatbot and integrations.
Frequently Asked Questions
What is a tenant (organisation) in Grupo Gampi?
It is an independent operational account for a company or organisation. Each tenant maintains data, settings and users that are separate from the rest.
Are Meta templates included in all plans?
Yes. With all plans, you can create, manage statuses and send official WhatsApp (Meta) templates.
Does Meta charge extra? How is it billed?
Yes. The official rates for WhatsApp (Meta) are billed separately based on actual usage and the destination country. These are separate from the monthly fee for the Grupo Gampi plan.
Can I start with WABA Access and then upgrade my plan?
Yes. You can start with Access and move on to Inbox, Ops or Enterprise as your teams, processes and need for control grow.
What do you consider to be external integration?
Integrations with third-party systems such as Odoo, CRM, ERP or e-commerce platforms. These are quoted for as setup and maintenance add-ons.
What does internal routing involve?
Assignment and routing between teams based on rules, with basic support from Inbox and advanced capabilities in Ops. External integration is not considered.
Are you compliant with the GDPR?
We operate in accordance with the GDPR for B2B environments: access control, tenant segregation, traceability and data minimisation according to the specific use case.
How many users are included in each plan?
Access is designed for minimal use per organisation; Inbox includes 3 users, Ops expands operational capacity, and Enterprise is tailored by agreement according to the organisation’s structure and criticality.
How does the support differ between plans?
Change the level of response and support: basic via email in Access, standard in Inbox, priority in Ops and contractual in Enterprise.
Siguiente paso
We assess your current WABA operation
Revisamos estructura de tenant, equipo, soporte e integraciones para proponerte un plan realista y separar con claridad producto, add-ons y consumo oficial de Meta.